Gold Apple
Productions:
2019-2020, Gold Apple
Role:
Product design, UX/UI, Animations
Links:
Design of the mobile application of the online store of professional cosmetics and perfumes — Gold Apple. Development of architecture, scenarios and product design of a mobile application, including UX/UI design and animation of all screens. As well as monitoring the implementation by a third-party development team. The application is published in the AppStore and Google Play and has an overwhelming number of enthusiastic reviews from customers.
The results of the application update were very successful — more than 10 million users and MAU of more than 450 thousand people per day. The total sales volume of the store chain accounts for the mobile application — about 80% and, in general, a 12-fold increase in e-com from 2019 to 2020, since the mobile application was launched.
Comfortable. Fast. Useful.Friendly.
Home screen
Icon app
The first Gold Apple store in the format of a perfume supermarket opened in Yekaterinburg in 2004. Since then, the chain has grown to 25 stores and this year plans to take the second place in terms of turnover among perfumery and cosmetics retailers in Russia. Each store of the company is equal to 15-20 stores of other retailers in terms of efficiency and ranks first in the country in terms of revenue per square meter.
In the fall of 2018, the chain launched its own online store. At the moment, it ranks first in terms of revenue among Russian e-com companies in the beauty industry. In March 2021, the Golden Apple mobile app took first place in the "Purchases" category in the App Store.
Home screen and navigation
Navigation and catalog
Search
The structure of the catalog was determined by a ready-made online store, but it was adapted to the mobile platform. Marketing integrations and events have also been added.
The size of the headers varies depending on the length of the brand name and product. Also, widgets on the screen have many states and sets, depending on the relationship of products to each other and the specified conditions.
Navigation animations on the home screen
Animations list and product cards
Rules for product page
Rules for Product cards
80% of e-com revenue comes from the application. x12 growth of e-com from 2019 to 2020. 10 million users in the app. MAU 420 thousand users visit the app daily.
You can also read an incredible amount of positive reviews in the AppStore and Google Play, as well as ask real users about their experience of interacting with a mobile application.
Product page
Options for displaying prices, volume types, and product availability
Checkout. Taking into account the possibility of using a gift card, the mechanics of full and partial payment of the order with its help were created.
There are also various delivery methods, including both courier delivery and mail and pickup from pick-up points, with search and display them on the map.
The status of the order after registration, including the order history. Entry from the profile and push notification.
Product search by barcode or by label recognition by scanning. Scanning history is also implemented.
In general, design layouts of hundreds of screens and scenarios, components, their states, as well as animations for them were created.
If you are interested in seeing the product "live", you can download the mobile application in the AppStore or Google Play
