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Kaspersky Motorsport Tribune Kaspersky Motorsport Tribune

Kaspersky Motorsport Tribune

Productions:

2015

Type:

Website

Role:

Web design, Graphic design, Illustrate

Link:

The design of the car racing quiz website was developed for Kaspersky, which is the sponsor of the Ferrari team in Formula 1, as well as to support Kaspersky’s own team in the WEC GT championship. And the main goal was to increase brand awareness through fans of auto racing.

Quizzes were created with questions from the world of Formula 1 auto racing and the WEC GT championship (endurance racing) for a while so that participants did not have time to search for answers in Google. The questions were selected in such a way that the reading time of the assignment was approximately the same and they were also different with each session.

Kaspersky Motorsport Tribune

24 hours of Spa-Francosharm. WEC GT.

Kaspersky Motorsport Tribune

Grand-Prix Russia. Formula 1.

85,000 participants. The winners received tickets to Formula 1 races with the opportunity to visit the pit lane of the Ferrari team at the Russian Grand Prix and the Japanese Grand Prix.

The main idea was to display the podium on the race track and a table with the results of the quiz, which was updated as the participants passed the test. Also, the main attractions of the place and the region where they are located were displayed on the highway.


The participants competed against each other for time, similar to the lap time in the qualifying of auto racing. Where the timer calculated the total time of passing the test up to one thousandth of a second.

In total, 4 large quizzes were held, in which more than 85,000 people participated. The winners received tickets to Formula 1 races with the opportunity to visit the pit lane of the Ferrari team at the Russian Grand Prix, the Japanese Grand Prix. Tickets for the 24 Hours race at Spa-Francorchamps (Belgium) of the WEC GT Championship were also raffled off. Many winners who did not enter the coveted top three received consolation prizes in the form of a ball from the Kaspersky Motorsport team.

Next work:
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© Anatoly Ivanov. All Rights Reserved.